The Andrew Faris Podcast The Details Of Managing Cost Caps Day To Day
Dec 17, 2024
Explore the complexities of managing cost caps and bid strategies for Facebook ads. Learn how adaptive strategies and human oversight can navigate advertising budget fluctuations. Discover the critical role of supply chain optimization in enhancing e-commerce profitability. Effective performance assessment techniques reveal insights into last click revenue and acquisition marketing efficiency. Highlighting the importance of meticulous tracking setups, this discussion equips listeners with tools for improving marketing effectiveness.
AI Snips
Chapters
Transcript
Episode notes
28-Day Click ROAS
- Start with a 28-day click goal ROAS in Meta Ads to capture most of the driven value.
- Set up a custom column for this as there's no pre-built option.
Building ROAS Targets
- Base your ROAS target on your unit economics, including all variable costs.
- Use a unit economics calculator to determine your break-even 28-day click ROAS.
Delayed Purchase Multiplier
- You can't directly optimize for 28-day click ROAS in Meta Ads.
- Project the required one or seven-day click revenue that will achieve your 28-day goal.