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9min chapter
The Details Of Managing Cost Caps Day To Day
The Andrew Faris Podcast
Effective Strategies for Ad Spend Management and Performance Assessment
This chapter explores strategies for managing advertising budgets and evaluating ad performance with a focus on last click revenue and the acquisition marketing efficiency ratio (AMER). The importance of regular monitoring and effective tracking setups is highlighted to enhance marketing effectiveness, particularly in fluctuating market conditions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode