13min chapter

The Andrew Faris Podcast cover image

The Details Of Managing Cost Caps Day To Day

The Andrew Faris Podcast

CHAPTER

Navigating Ad Spend Amid Fluctuations and Performance Challenges

This chapter delves into the intricacies of managing advertising budgets, focusing on cost caps and return on ad spend (ROAS). It highlights the importance of adaptive strategies and human oversight in optimizing ad performance amidst fluctuating market conditions.

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