How I Write

How Writing Helped Jason Fried Build an 8-Figure Business

479 snips
May 22, 2024
In this engaging discussion, Jason Fried, CEO of Basecamp, shares his unconventional approach to business writing that prioritizes clarity and creativity. He emphasizes the power of storytelling in building a dedicated audience and creating excitement around new products. Fried also reflects on the importance of finding your flow in writing and embracing imperfections to enhance authenticity. He critiques the modern reliance on sterile communication and advocates for genuine voices that truly resonate with people, especially in the digital age.
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ADVICE

Focus on the Message

  • Prioritize the end product of writing over the process itself.
  • If writing feels like a struggle, stop, start over, and aim for a quicker path to clarity.
ADVICE

Find Your Flow

  • Don't force the writing process; find your flow state.
  • When struggling, stop, do something else, and return with a fresh perspective.
INSIGHT

Effortless Writing

  • Strive for effortless writing where ideas flow naturally.
  • Find a "hook", like a great opening line, to build confidence.
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