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How Writing Helped Jason Fried Build an 8-Figure Business

How I Write

CHAPTER

The Art of Authentic Communication

This chapter explores the significance of long-form writing as an authentic method of internal communication, focusing on the importance of personality and clarity. It contrasts informal conversations with traditional corporate language, advocating for straightforward communication to engage both employees and customers effectively. Additionally, it delves into the author's writing journey, emphasizing transparency, individuality, and the balance between authenticity and relaxed creativity in business.

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