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How Writing Helped Jason Fried Build an 8-Figure Business

How I Write

CHAPTER

Reviving the Charm of Email

This chapter discusses the strategic use of a personal letter to introduce the email service Hey, highlighting the importance of a friendly tone and relatable communication. It delves into the frustrations of managing email alongside its nostalgic value, comparing it to the joy of receiving personal letters. The speakers emphasize the need to restore email's original charm while addressing its modern shortcomings, aiming to transform perceptions of digital correspondence from burdensome to enjoyable.

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