The Think Media Podcast 152: Personal Branding 101: Establish Yourself as a Leader in Your Industry
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Sep 20, 2022 
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Instagram As A Business Journal
- Pace started using Instagram as a daily journal and posted contractor before/after photos that attracted clients.
- That casual documentation led to real clients and his first million in 2015.
Choose YouTube For Evergreen Reach
- Use YouTube because it's a search engine and content remains discoverable for years.
- Pace warns older YouTube videos keep bringing leads while Instagram posts do not.
TV Show Came At 5,000 Subscribers
- Pace landed a TV show after hitting only 5,000 YouTube subscribers by telling authentic business stories.
- That opportunity showed mainstream media values genuine, story-driven personal brands.