2min chapter

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152: Personal Branding 101: Establish Yourself as a Leader in Your Industry

The Think Media Podcast

CHAPTER

Moving the Free Line

"You just like a moving the free line. I don't think a lot of people will understand that entirely," she says. "If you're just out there to really helpa, that's where you can really start to see the reciprocity in that you dow here it think media, too."

00:00
Speaker 1
That's
Speaker 2
just amazing to me, because, you know, when you think about personal brand, you're thinking, ok, i need to grow me. But actually, what it is, it's about being selfless, and it's about sharing as much as you can, right? Moving the free line is what we talk about here at think media, and just really trying to help people. If you're just out there to really helpa, that's where you can really start to see the reciprocity in that you dow here it think media, too. We say we a, we were on a goal to get ten thousand people to be full time. And we wre talking to someone who's an industry expert, and we told him that's our goal and they're like, oh, you've already done that. Like,
Speaker 1
i was just thinkingo way you haven't done that, yes.
Speaker 2
And we were like, yat. Because to us, we just want to give away as much as we can to help people move forward. So i love that. That isi
Speaker 1
love that. I love that line. You just like a moving the free line. I don't think a lot of people will understand that entirely. Like, in my line of work, like in the real estate world, people have these like, you know, free legon things, and, you know, sign up for this and sign it for that, and it seems free, and then immediately they're like, punching people in the face with some ten thousand dollar thing. In fact, there's people in my industry that are charging 60 to a hundred thousand dollars for like, real estate education, and their education is not even one tenth of what i give away for free. That's what you mean by pushing the free line? It's like, how do you and so, like, how do you gs define that? You're just trying to change the industry as a whole, of saying, all this stuff should be free. There shouldno, this line shouldn't be here, should be way away over here. And giving way more than what people expect. Is that what you're saying, yes,
Speaker 2
exactly.

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