Sake On Air

Selling Sake in Ginza with Maksim Polkin

Jul 11, 2024

Maksim Polkin, a prominent sake distributor in Japan, shares his journey in the sake industry, from Russia to Ginza. The conversation covers Imadeya's marketing strategies, Russian cuisine evolution, sake pairings, and the presence of Japanese beverages in the Russian market. They also discuss customer trends in Ginza and plans to improve the sake store experience for all clientele.

01:00:24

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Episode guests

Maksim Polkin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Maxim Polky manages global marketing and educates about sake at Imadeya Ginza.

Imadeya Ginza focuses on diversity and quality, anticipating premium sake trends and customer preferences.

Deep dives

Maxim's Journey to Japan and the Sake Industry

Maxim Polky shares his journey from Russia to Japan, highlighting his background in the sake industry. He discusses his transition to Imadeya Genza, where he handles global marketing, educates about sake, and manages a wide selection of over 600 sake labels.

Intro

2min

Exploring the Sake Industry in Japan

18min

Journey from Language Studies to a Sake Career

4min

Exploring the Evolution of Russian Cuisine and Sake Pairings

3min

Exploring Russian Pickling and Traditional Dishes

2min

Japanese Beverages in Russian Market

22min

Analysis of Sales Proportion: Foreigners vs Japanese Clients in Ginza

2min

Navigating a Japanese sake store

7min

We’re Back! This time we are talking to Maksim Polkin of Imadeya, one of the most well known sake distributors in Japan. He is usually at their Ginza Six location, but helps introduce people to the wonders of sake all around Tokyo. Sebastien Lemoine and Chris Hughes talk with Maksim about how he found himself in Japan and in Sake. Their conversation also winds through the forest of sake retail, the needs of different markets and how Imadeya sees itself in the industry.

You can follow Makism on his instagram and he helps manage the Imadeya Ginza instagram as well.

Kanpai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

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Sake On Air

Selling Sake in Ginza with Maksim Polkin

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Maxim's Journey to Japan and the Sake Industry

Imadeya Genza's Distinct Offerings and Marketing Strategy

Trends in the Sake Market and Consumer Behavior

Educational Initiatives and Future Developments

Remember Everything You Learn from Podcasts