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Selling Sake in Ginza with Maksim Polkin

Sake On Air

CHAPTER

Exploring the Sake Industry in Japan

An interview with Maksim Polkin delves into his journey from working in the sake industry in Russia to his current role in global marketing at Imadea in Ginza, Japan. The chapter explores the booming sake market in Japan, discussing the collection of over 600 sake labels at a local shop in Ginza 6 and the unique tasting experiences offered by Imadea's micro shops. It also touches on the company's marketing strategies, including rare bottle showcases and special events, aimed at promoting sake and attracting customers.

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