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22min chapter
Selling Sake in Ginza with Maksim Polkin
Sake On Air
Japanese Beverages in Russian Market
The chapter explores the presence of Japanese beverages like sake in the Russian market, discussing a cultural shift towards high-end cuisine and increased consumption of wine. The speaker shares efforts to make sake more accessible by adjusting distribution and pricing, acknowledging challenges for spirits like shochu but expressing optimism for the future with more Japanese products entering the market.
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Listen to the best highlights from the podcasts you love and dive into the full episode