Episode 94 Interview with Harlan Kilstein - Marketing for Coaches

In this book, Carol S. Dweck introduces the concept of two mindsets: the fixed mindset and the growth mindset. People with a fixed mindset believe their abilities are static, while those with a growth mindset believe their abilities can be developed through effort and learning. Dweck shows how these mindsets influence success in school, work, sports, and personal relationships. She also discusses how to adopt a deeper, truer growth mindset, and how this can transform individual and organizational cultures. The book emphasizes the importance of perseverance, learning from failures, and embracing challenges as key components of the growth mindset[1][2][5].

This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.

In '$100M Offers', Alex Hormozi provides actionable strategies and tactics for entrepreneurs and sales professionals to create compelling offers that attract high-value customers. The book emphasizes the importance of understanding the target audience's needs, creating a 'Grand Slam Offer' that combines attractive promotions, unmatchable value propositions, premium pricing, and unbeatable guarantees. Hormozi also discusses the value equation, pricing strategies, and how to leverage scarcity and urgency to increase demand and profits. The book is filled with real-life examples and step-by-step processes, making it a practical guide for both new and experienced entrepreneurs[1][3][4].

In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.