Ep. 85: Adrian Tan, Singaporean Fractional CMO

Leaders, what if freelancers are both your future Directors and your future employee role models? That's the future for leading brands as leaders like Adrian Tan drive the best ROI. Enjoy! 3:43 - Defining a freelancer, "was a freelancer prior, now fractional" 7:20 - Why Adrian freelances 10:45 - Entrepreneur vs solopreneur 11:29 - How he got his first 3 clients 14:34 - Perception of freelancing in Singapore 21:00 - His view on marketplaces 25:15 - How Covid made people comfortable with remote, re-set their relationship with work, and accelerated freelancing 31:38 - His portfolio (3 retainers) and how he manages his time 38:47 - How fractional is the most efficient way to work