Ep. 85: Adrian Tan, Singaporean Fractional CMO
The Human Cloud Podcast
00:00
Freelance in Singapore
With freelancers generally, if you look at it at a program level, you can save usually between 30 and 50% compared to traditional norms. The concept of fractional didn't really start in the marketing sphere. CMO is, I believe, something relatively new. Many companies are quite tight on budget, but they are still looking to expand new to new geographies,. That is where the fractional model may come into play.
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