Leaders, Eight years ago, Jennifer Zick set out to create a new marketing standard. She noticed that marketing was becoming ever more chaotic through growth in new tools, channels, and models. She also saw the rise of marketing executives who could make phenomenal fractional leaders, and noticed fractional leadership already existed for finance and back office management, but not for marketing. So she combined the two; marketing expertise and a fractional model, to offer what is now Authentic, a marketing consultancy that helps growing businesses “Overcome Random Acts of Marketing®.”This episode follows two key paths.  The science of marketing The science of building a differentiated talent platformBoth are crucial for every leader building their team, org, and company. We all know growthis essential, but profitable growth, and actually understanding where your growth comes from, is increasingly difficult. If we gave you $100 dollars today, would you know where to invest that to create $110 dollars tomorrow? If you do, and Google’s SEO change disrupted your search traffic, would you know how to adapt? This brings up the first “aha!” for every leader - According to Jennifer, the purpose of marketing is to consistently answer four key questions:  Who do we want to matter to? Why do we matter to them? Where are they?  How do we get them to trust us? The second “aha!” will be how she built her company through a W-2 talent pool of fractional marketing executives. Two years into building Authentic, she made the difficult decision to transition from a network of 1099 independent contractors to W-2 employees, a move that came with an immediate profit margin hit. So why did she do it? She mentioned three main reasons:  For a higher valuation, as 1099’s aren’t typically included in the valuation To be able to control the client experience, since there is a tough balance of what you can tell independent contractors to do To build a stronger company culture For leaders, marketing is a space to watch as flexible talent models continue to disrupt traditional structures. There are several great platforms paving the way, including Growth Collective (acquired by Toptal), We Are Rosie (Private Equity investment), and Wripple.Key takeaways: Jennifer bootstrapped her way to scale her business.  Jennifer scaled her startup growth by balancing client delivery (50% of her time) and creating content that built a sustainable growth engine (50% of her time). Marketing has seen an explosion of tools, channels, and strategies. The result is that full-time marketing teams can’t keep up with the rise in tools, instead, they stick to what they know, exposing companies to missing out on the new tools or being disrupted if their competitors understand them.  The solution to the rise of this marketing chaos is having fractional marketing expertise - backed by a community of highly qualified specialists - to orchestrate your flexible network of marketing expertise.

A recent panel discussion brought together leading AI experts to explore the latest advancements and their impact on businesses and the workforce. The conversation covered everything from cutting-edge AI models to real-world applications transforming industries. This discussion highlights key insights on how AI shapes the flexible workforce.This is the public version of the webinar. To access the private version, log into your Knowledge Hub or subscribe at https://humancloud.work/knowledge-hub/About The Panelists:Matt Coatney - AI and Digital Product Leader and co-author of theHuman Cloud book. Matt brings 25+ years leading $15–75M business divisions, co-founding four companies, advising numerous startups, and developing and launching over a dozen innovative products. He also built some of the early Deep Learning and Machine Learning courses today's AI founders use.Noah Gale, Co-Founder of Tribe AI, the leading AI talent platform. Fresh off a $3.25 million seed round to match demand, Tribe and Noah are at the forefront of what's possible and viable.Cory Hymel, VP of Research and Innovation at Crowdbotics. From AI research on self-driving vehicles in the early 2000s to founding multiple startups, Cory's at the forefront of Human Computer Interaction with a focus on AI augmentation in software development.Nuri Demirci Lopez, Principal PM at Microsoft. Nuri brings 20+ years of blending technology, customer experience, and digital talent models within enterprise and startup environments. Alongside 2 books, sought after keynote talks, and advising, Nuri leads a best in class customer experience solution that leverages AI, Enterprise grade technology, and truly global flexible workforces.Ready to transform your business? Learn more about how Human Cloud can help connect you with the expertise and solutions you need. Visit Human Cloud today.

Leaders, The word “freelance” often brings to mind creatives, writers, and remote laptop workers. But what about hands-on, in-person jobs.. the backbone of the global workforce?What about assembly line workers, restaurant staff, electricians, plumbers, and countless others whose work happens beyond a computer screen?Five years ago Flexible work solutions for these roles were nearly nonexistent. While platforms like Upwork and Fiverr were IPO’ing, and hundreds of specialized platforms like Catalant, Paro, Uncompany, Ollo, and many others were emerging, outside of Uber and Lyft, the front line workforce was relatively left behind.That’s no longer the case. Today, businesses like retail, restaurants, event spaces, hotels, and many more have flexible workforce solutions.Driven by talent platforms like Hyer, flexible work is finally transforming the front line workforce. It makes sense, the front line workforce amplifies existing talent challenges.High churn - the front line has the highest rate of dropping out from workforce participation, along with the highest rate of churn, attrition, and the lowest rate of retention.High cost - the management of front line workers is increasingly expensive, with large percentages of businesses saying they can’t operate under the existing labor cost structure. Slow hiring processes.The technology and mechanisms of talent platforms theoretically should solve for most of these challenges.Deeper than the tech, is the impact this has on businesses. Rather than burning out their workforce, or paying excess for overtime or inefficient workers, businesses can meet the scalability and fluctuation common across front line workforces. Businesses typically plan 80 to 90% of their workforce then adapt to fluctuation. This inefficiency, leading to a lack of help, typically falls on the front line manager who has to pick up the slack. Rather than front line managers picking up the work themselves, talent platforms like Hyer enable them to scale up support in under 48 hours. Businesses also can meet demand from unplanned events, which can be the catalyst that drives them to at times 10x’ing their revenues. Dave will bring up an example of a business that had a spike from TikTok, and because they could meet demand, they 10x’ed their business and became a beloved household brand.  As we all know, adapting to a flexible workforce is hard. But thanks to Dave’s prior experience as a tenured VP at PepsiCo, he deeply understood how to adapt Hyer’s customer experience with how businesses needed to engage their front line workforce. Dave highlighted how change is top-down, starting with VPs in Operations blessing the platform, and then front line managers adopting and embracing the platform. We promise that within 5 minutes of this episode, you’ll understand why talent platforms are essential for the front line workforce. By the end of the episode, you’ll be ready to email your VP of Operations or better yet, start leveraging a talent platform for your team.Need guidance? Explore our Industry Landscape to find the perfect platform for your needs.The Promise of Platforms and The Front Line WorkforceThe Business Case: Growth, Expansion, Meeting The MomentThe Secret To Change: Operations and Front Line ManagersWhat Should You Do ASAP? 

Leaders,  Jeff is a trailblazing entrepreneur who’s been there and done that in the external talent space. Prior to his latest venture transforming workforce compliance, Jeff started in IT staffing, founded an industry leading VMS - flextrack, and built an EOR company, Contingent Workforce Solutions, which he merged with People 2.0 to become one of the pioneers of the EOR industry.   In this episode we’ll hit on five important things.  Definitions - what is this space? Who are the players? What’s really needed?  Positioning - what kinds of founders and businesses have been, and look to be successful in this space? Market Trends - where is the external talent industry going? What is in the way? The Impact of the Trump Administration Enterprise Adoption - what is blocking every F500 from spending $100m+ on digital talent platforms, also called freelance platforms, on-demand platforms, gig platforms, and more One of the biggest takeaways for us, was when Jeff said, “The talent industry runs on trust”.  Why? Because for leaders, whether founders or executives, decision-makers in this industry uniquely need to trust that you’ll get the job done and be there long term.  The impact is that rather than trying to disrupt the industry, successful leaders typically learn how to complement existing players, and navigate win-win partnerships rather than expecting immediate revenue capture.  This mistake is one of the most consistent patterns we see in outside entrepreneurs trying to break into the industry. They take tech and try to disrupt the existing ecosystem, only to learn that most companies won’t dramatically change their talent strategy and vendor solutions even with 10x differences across speed, cost, and quality.  Another big takeaway was how we defined the various aspects.  First, he calls us the external talent industry. Next, he defined the various aspects.  External Talent: Everything not internal full-time employees, often categorized as “spend”, or external talent depending on the owner MSP: Outsourced HR for external talent VMS: Technology that stores and centralizes relevant external talent data Program: Centralizing the management of external talent spend Staffing: Provides the talent Second, he highlights the importance of taking a program approach. Without a program approach, companies were losing hundreds of millions of dollars. Last, he highlights the importance of knowing who owns the external talent program, and aligning with that function rather than trying to make them change.  Jeff made a really nuanced, but integral point – most of the external talent industry is owned by private equity. The impact is that these companies, and most of the industry, have focused on revenue optimization. Obviously, this leaves gaps of opportunity for innovative solutions. For you, this means that there is a significant opportunity to see the broader picture, and solve accordingly. Rather than incrementally solving for a process that’s already been over-optimized, where can AI and new processes to fundamentally transform external talent? But caution, while you redefine what the external talent space can be, remember his first piece of advice, build trust and operate through partnership rather than trying to disrupt everyone.  Key takeaways: The new administration supports innovation, independent contracting, and workers rights Trust is essential in the flexible talent industry. The shift towards remote work has created new challenges for enterprises. Efficiency in talent acquisition is crucial for businesses today. The gig economy is ripe for growth and innovation. Understanding compliance is vital for hiring independent contractors. The language of business is becoming more explicit and focused on efficiency. Relationships matter in the talent acquisition space. The flexible talent market is still evolving and needs clarity. Taking a step back to understand the broader market is important for success.

Leaders,  Today we talk with Asal Naraghi, ADP's Global Innovation Leader, focusing on the Future of Work, alongside Maarten Hansson, Founding Partner of Workforce Insights, and former Global Head of Integrated Workforce Management at Novartis.  Both are industry leaders in driving talent transformation. While Asal was Philips Global Head of Strategic Capabilities, she famously orchestrated delivering half a million ventilators.   Equipped with data from ADP, the world's leading payroll platform (8% of all American paychecks flow through ADP), and two global talent leaders, we'll learn what every leader needs to be thinking about right now.  Four themes keep emerging across the conversation. Urgency: Talent leadership is challenged today more than it has ever been. Alongside a systemic talent shortage across every developed nation, talent is demanding and choosing to work in ways traditional talent structures aren't set up for. This directly leads to the businesses' inability to compete, catalyzed by an inability to react to uncertain and unexpected macroeconomic and societal events. Companies that embrace modern talent strategies in this episode can access the skillsets needed at the time and cost required to ship on time. Those that don't will continue focusing on layoffs and re-org's while their competitors eat their market share. New Normal: Talent is at an inflection point, no less greater than technology's inflection from floppy disks and massive mainframes to cloud computing, the internet, laptops, then mobile computing. The talent equivalent is from full time and physical employment to flexible and autonomous. Flexible means multiple different employment forms, full time, part time, freelance, fractional, etc. Autonomous meaning is chosen by the individual, whether choosing to work in person, remotely, at what hours, etc. How do talent leaders incorporate this magnitude of a shift?     Courageous Leadership: Change is required but hard. Talent leadership isn't historically incented for this level of change, and the change needed can look crazy for most. Would you tell your CHRO you recommend prioritizing external freelance talent over internal employees? Probably not…but you'd be no different than technology leaders telling their CEOs they should stick with on-prem solutions rather than adapting to the cloud. While on-prem seemed like the safe and stable option, within 5 years leaders that didn't adapt would be out of a job. Sound familiar to talent leaders saying the default should no longer be full time? Right now 20% of leaders have the courage to take charge leading modern talent solutions within their organization according to Asal and Maarten.  Partnership and Collaboration: Business leadership and talent leadership need to work side by side. This level of transformation is extremely hard, but both stakeholders now have the shared goals of growth, profitability, and innovation. In this episode, we'll discuss how both stakeholders can talk and collaborate.   As you all know, change isn't easy, but Asal and Maarten introduced a process to make talent change management more predictable.  Step 1: Start from urgency by quantifying the cost, risk, and access to talent benefits. Step 2: Find your stakeholders. Stakeholder map HR, Procurement, and related business teams. Step 3: Generate top down support. Throughout these steps, apply first principles thinking and Five Times Why analysis to address the most urgent problems. Choosing the wrong problems to solve can leave little room for success. Are you ready to make 2025 your best year yet? If so, this is the episode for you. If not, the new Squid Games just came out. 

Leaders,What if you could fundamentally redevelop the agency experience? Better yet, what if you could radically redevelop how marketing teams plan, build, and scale their impact?I introduce Gather, an independent creative partner that builds better marketing teams by using an independent network, double opt-in incentives, and a team-as-a-service model. In this episode, we meet David Gaspar, a Partner and Head of Innovation at Gather. Before that, David was part of the innovation team at GE and a CFO and investor in multiple ventures.In this episode, we explore what helped shape Gather’s success. David came from Corporate Innovation teams, so he knew what worked and what was lacking across the Fortune 500 landscape. He discusses that the core of every good innovation leader was a small, trusted network they would always lean into. Gather set out to solve the problem of scaling this trusted network to all innovation and business leaders.In their 15+ year journey, Gather has championed many best practices. One of these is a double-opt-in matching process, where both the client and the independent opt in to the engagement. This results in much higher motivation, productivity, and results. Another best practice of Gather is serving the thinking and doing within teams. Rather than just nice presentations and recommendations or just execution, Gather independents provide both the thinking and doing.The last topic we’ll discuss is the secrets of change for every internal change maker. David made a great point: Anyone doing something new within a large organization can have a target on their back. That is 100% true. However, they can navigate this, and David recommended two things immediately: first, make more significant asks, and second, ask for help.  Key takeaways:Being the “day one” phone call has been a critical component of Gather’s successGather uses a TaaS (team as a service) modelGather uses a high-touch client relationshipIndependents on Gather are fiercely independentIndependents don’t have the caution or bureaucratic thinking on who and how to talk to people across the company

Leaders, In this episode, Rishad explores the evolving dynamics of work and organizations, offering thoughtful insights on what success and joy in work truly mean. He shares his perspective on the rise of Asia—particularly China, India, and Southeast Asia—as key players shaping the future of technology and innovation. Rishad highlights five transformative forces reshaping companies: generational shifts, technological advancements, the rise of gig work and marketplaces, and the lasting effects of COVID-19. He predicts a move toward fractionalized workforce models and emphasizes the need for leaders to adapt to this new reality. The discussion examines the reinvention of the office, the emergence of new leadership styles, and the integration of humans and AI in the workplace. Rishad also explores the balance between large and small companies, the critical role of continuous learning, and why businesses should embrace a "company of one" mindset. The episode wraps up with practical advice for executives on thriving in this rapidly changing world of work. Key takeaways: Success is defined by the freedom to spend time in ways that bring joy. Asia, particularly China, India, and Southeast Asia, are at the forefront of technological growth and innovation. The five forces that will transform companies are generational shifts, technology, gig work, marketplaces, and the long-term impact of COVID-19. Companies will adopt a fractionalized workforce model, where employees work part-time and have flexibility in their schedules. Leaders will need to adapt to the changing dynamics of work and embrace new ways of managing and leading teams. The office will be completely reimagined, with a focus on in-person interaction rather than physical presence. New types of leaders will emerge to navigate the changing landscape of work. Humans and AI will work together in a coexistent manner, with AI augmenting human capabilities. The future of work will be characterized by the existence of large companies and small companies, with little in between. Learning, curiosity, creativity, collaboration, convincing, and communication skills will be crucial for success in the future of work. Executives should allocate time for learning, reimagine their companies, focus on creating and guiding rather than monitoring and measuring, think like a company of one, and embrace the opportunities of the future of work.

Welcome back leaders! In this special episode, Matthew Mottola and Tony Buffum prepare us for the new year. Before you listen grab a sticky note, and write down these key points:   Optionality - Every company needs the optionality to make quick adjustments without being burdened by their traditional talent process.  Uncertainty - The only certainty is uncertainty, and good leaders know that market share and rocketship growth are best conquered in times of uncertainty. Partnership - Business leaders must partner with talent leaders, and enterprises must partner with their talent platforms to design, build, and scale their future workforce.  These are the three rules you need to live by in 2025:  Navigate optionality, uncertainty, and partnership. In this episode, you’ll learn why.  Specifically, we’ll talk about: The state of HR now and how it evolved from a union voice to the tightest relationship with talent How HR leaders can be in the top 20% and receive gifts every year from their CEO Where HR’s gone wrong and become a bottleneck, gatekeeper, and hall monitor How HR will regain their seat at the planning table by being the trusted talent partner and strategist for their CEO The State of Talent today, and how the wave has crashed, and it’s now a default talent access world rather than talent acquisition The start of predictions for 2025 Enjoy and have a phenomenal new year!!!

Leaders, Today we’re joined by Ray Culver, a staffing industry veteran and Certified Contingent Workforce Professional with 30 years of experience in sales, sales strategy, and sales leadership.  This episode dives into the dynamic world of contingent talent, unpacking terms like contingent, external, MSP, freelance gig, and elastic, while breaking down the roles of staffing firms, MSPs, and VMSs, explaining how they all fit within the broader category of external talent. Ray also explores the risks and challenges that come with managing contingent talent, including classification issues and liability concerns. Get ready to gain insights into the business models of staffing firms, including how markups and fees work. The discussion shifts to the rapid changes in the industry, including the rise of freelance marketplaces and the challenges staffing firms and clients face in adapting to new ways of working. Ray emphasizes the importance of meeting talent where they are, rethinking how buyers and staffing firms approach freelance work and the ongoing need for reeducation for this space. He also shares his own experiences with freelancing and the unique challenges of explaining this evolving way of working to others. Key takeaways: Contingent talent encompasses various terms and concepts, including contingent, external, MSP, freelance gig, and elastic. Staffing firms play a crucial role in connecting employers with talent, typically through temporary placements. MSPs (Managed Service Providers) and VMSs (Vendor Management Systems) are integral to managing contingent talent programs. Managing contingent talent involves navigating classification risk and liability. The business models of staffing firms often involve markups and fees. The industry is evolving, with the emergence of freelance marketplaces and the integration of different talent channels.  The freelance economy is evolving and talent is choosing to work in new ways, which requires staffing firms and clients to adapt and meet talent where they are.

Part 2 of Malt’s Freelance Forward Executive Summit, hosted in Berlin, Germany, highlights the current state of freelancing in the country and the challenges and opportunities within the market.  Experts from various sectors discuss the value of freelancers, the changing dynamics of client-freelancer relationships, and the importance of embracing flexible business models. The discussion also sheds light on freelancers' obstacles and showcases success stories from companies that have effectively integrated freelancers into their workforce.  Malt is Europe’s leading flexible talent platform. Founded in 2013, Malt has helped over 800,000 freelancers and 70,000 clients across 9 countries. Human Cloud had the privilege to open and lead the panel for Malt’s Freelance Forward Summit in Berlin and Munich. There were over 150 executives and consultants, and on each panel, there was a Malt Executive, Freelancer, and Client embracing a flexible talent strategy.  This episode highlights the Berlin panel, where we’ll learn from Belén Alomar Brutau, Malt’s Chief Product Officer, Andreas Dölecke, CEO of Kerkhoff Consulting GmbH, and Daniel Zinner, Freelance HR & Global Mobility Consultant.  Key takeaways: Companies are increasingly integrating freelancers into their teams for long-term projects. Freelancing can significantly reduce the time it takes to hire specialized talent. The onboarding process for freelancers should be intentional and inclusive. Over 40% of freelancers in Germany have been freelancing for more than seven years. Freelancers spend an average of five hours a week upskilling themselves. Mittelstand companies in Germany are increasingly recognizing the value of freelancers. Freelancers need to adapt to a team-oriented culture rather than working in isolation. Successful companies are using freelancers as part of their global talent strategy. Freelancers should focus on personal branding and niche expertise to stand out.