Leaders,
In this episode, Kris Tait, Chief Business Officer at Croud, discusses how marketing is evolving in the age of AI and why flexible talent is becoming essential for global brands, from his start in a small English town to leading a 650-person agency with 3,000 on-demand “Croudies,” Kris shares how Croud blends data-driven performance with creative brand strategy to deliver results.
He explains how AI is reshaping marketing, why local nuance is key to global success, and how agencies are shifting from pure execution to becoming strategic partners. Real-world examples from brands like Netflix, Figs, and Nespresso reveal how Croud’s model delivers speed, security, and scale, while keeping the human oversight needed for quality and creativity in an increasingly automated world.
The Human Cloud Podcast