The Tim Ferriss Show

Ep 34: Ramit Sethi (Part 2) on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business

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Oct 3, 2014
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Ramit Sethi
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ADVICE

Free Content Then High-Price Sales

  • Give away most content for free but sell high-ticket items aggressively.
  • Build trust with your audience through valuable free content before monetization.
ADVICE

Set Ethical Customer Boundaries

  • Set clear boundaries on who can buy your product to maintain integrity.
  • Ethically decline customers with risky finances to protect them and your business.
ADVICE

Qualify Customers With Financial Screening

  • Use an application process with financial questions to qualify attendees for expensive events.
  • Politely exclude those who might be financially strained to avoid ethical issues.
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