The Customer Experience Podcast 84. 10 Rules for Building a Category & Community w/ Sangram Vajre
27 snips
Jul 7, 2020 Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, shares 10 rules for building a category and community, the power of unbranding, and the importance of promoting people over products. He discusses his goal to educate about a problem which created a movement. They also explore the significance of community in brand building and the value of storytelling. Additionally, the chapter highlights the importance of hustling and word of mouth in building a community, and the power of becoming intentional in personal and professional growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating the Pandemic: Challenges and Opportunities
01:38 • 2min
Building a Community: The Key to Brand Success
03:52 • 16min
10 Rules for Building a Category & Community
19:27 • 2min
Educating, Owning the Narrative, and Creating Standard Frameworks
21:39 • 15min
Innovation in Solving Clean Water Accessibility and the Power of Becoming Intentional
36:52 • 5min