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The Customer Experience Podcast
84. 10 Rules for Building a Category & Community w/ Sangram Vajre
Jul 7, 2020
Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, shares 10 rules for building a category and community, the power of unbranding, and the importance of promoting people over products. He discusses his goal to educate about a problem which created a movement. They also explore the significance of community in brand building and the value of storytelling. Additionally, the chapter highlights the importance of hustling and word of mouth in building a community, and the power of becoming intentional in personal and professional growth.
41:35
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Quick takeaways
- Building a community around the solution to a problem is the greatest way to grow a business.
- Shifting the focus from promoting the company's brand to addressing the needs of the community can build trust and loyalty among the audience.
Deep dives
Be intentional and focus on the problem, not the product
The podcast episode emphasizes the importance of being intentional and focusing on the problem rather than the product. It highlights the idea that creating a problem market fit is more valuable than product market fit. By shifting the focus to the problem, organizations can build a community and gain a longer runway for success. The episode also discusses the power of storytelling and sharing personal experiences to connect with the audience and create a memorable impact. It emphasizes the need to bring thought leaders and practitioners together, as well as competitors who can contribute to the community. The podcast also highlights the importance of education about the problem and the solution, and the value of creating a standard framework and giving credit to the community over the company's brand.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode