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16min chapter
84. 10 Rules for Building a Category & Community w/ Sangram Vajre
The Customer Experience Podcast
Building a Community: The Key to Brand Success
This chapter emphasizes the importance of community in building a brand and solving problems. It discusses how category and community play different roles in brand building, and highlights the significance of leadership in creating a tribe. The chapter also explores the power of storytelling and the value of bringing competitors together to foster a strong community.
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