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15min chapter
84. 10 Rules for Building a Category & Community w/ Sangram Vajre
The Customer Experience Podcast
Educating, Owning the Narrative, and Creating Standard Frameworks
The importance of educating the audience and setting the stage for the party, as well as creating repeatable and scalable frameworks, is discussed in this chapter. The speakers highlight the significance of word of mouth in building a community and give credit to the community rather than the company as a measure of success.
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