Earn Your Happy

255: Why Providing Value Is Key When Building Your Brand and Community with the Skinny Confidential

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Jul 23, 2018
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ANECDOTE

Childhood Sweethearts to Business Partners

  • Lauryn and Michael met at 12 years old and dated from 12 to 15.
  • They reconnected in their 20s and have been together for over a decade, running businesses and sharing their lives.
ANECDOTE

From Bartender to Brand Builder

  • Lauryn launched The Skinny Confidential while bartending and building the brand for three years without profit.
  • Michael, with his entrepreneurial background, encouraged her launch and later joined the business.
ADVICE

Intention Over Money

  • Focus on building community and providing value instead of solely pursuing immediate monetary gains.
  • Genuine intention and community building are key to long-term brand success.
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