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255: Why Providing Value Is Key When Building Your Brand and Community with the Skinny Confidential

Earn Your Happy

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Building a Brand

I think the first thing to do if you're trying to get really clear on building a brand is go to Rite Aid, get a poster board. On the poster board, put all the colors that you want, pull fonts and cut out things in magazines. And just pull, like, almost make your own Pinterest board, but make it in real life. From there, get the app snug, which is amazing for planning your Instagram feed. Pick your five colors, stick with those colors,. stick with those fonts, and have the brand shine through every medium.

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