Nudge Life lessons from a world-leading neuroscientist
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Feb 26, 2024 
A world-leading neuroscientist discusses why marriages fail, if cleaning can be fun, how Facebook impacts mental health, and shares lessons on creativity. Learn about habituation, life strategies for well-being, and the power of repetition in belief formation.
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Desire and Separation
- Couples desire each other most when they're apart, not when together.
- This psychological effect, driven by habituation, influences happiness in all aspects of life.
Mac and Cheese Study
- In a study, people who ate mac and cheese daily grew tired of it, while those who ate it weekly continued to enjoy it.
- This demonstrates habituation: our tendency to respond less to constant, unchanging stimuli.
Double-Edged Habituation
- Habituation can be positive, motivating us to seek new experiences and recover from setbacks.
- It also has a negative side, making us adapt to bad situations like unsatisfying jobs or abusive relationships.