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Life lessons from a world-leading neuroscientist

Nudge

CHAPTER

Breaking the Cycle of Habituation

The chapter explores how habituation influences happiness by making individuals overlook both positive and negative aspects of life, leading to a lack of change. Examples like a couple on holiday and a macaroni and cheese study illustrate how repeated exposure diminishes pleasure. The concept of 'dis-habituation' is introduced as a way to counter the effects of habituation and rekindle appreciation for routine things.

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