Social Media Marketing Talk Show
LinkedIn Updates: Ads Tools, Networking Features, and More
Feb 19, 2024
Social media marketing expert Judi Fox joins the podcast to discuss the latest LinkedIn updates, including changes to networking and creator tools, updates to LinkedIn ads tools focusing on audience targeting and AI-driven enhancements, and insights on tracking ad campaigns and leveraging media planning for better campaign performance.
13:46
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Quick takeaways
- LinkedIn split My Network tab into 'Grow' and 'Catch Up', streamlining networking workflow.
- LinkedIn removed creator mode button, revamped profiles, and introduced predictive audiences in ad campaigns.
Deep dives
LinkedIn Updates My Network Tab to Enhance Networking Workflow
LinkedIn is introducing updates to the My Network tab, splitting it into two separate tabs: the 'Grow' tab for accepting invitations and the 'Catch Up' tab for new jobs, work anniversaries, and birthdays. These changes streamline the networking workflow and focus on light-touch points, making it easier to keep in touch with connections. The updates will be available on both mobile and desktop platforms, helping to declutter notifications and prioritize networking activities.
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