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4min chapter
LinkedIn Updates: Ads Tools, Networking Features, and More
Social Media Marketing Talk Show
Changes in LinkedIn Ads Tools
Exploring the motivations behind the updates to LinkedIn ads tools, the shift from audience targeting to predictive audiences, and comparisons to Facebook's 'look like audience' concept. The chapter also touches on campaign manager improvements emphasizing accurate measurement and AI-driven enhancements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode