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LinkedIn Updates: Ads Tools, Networking Features, and More

Social Media Marketing Talk Show

CHAPTER

Insights on Tracking Ad Campaigns and LinkedIn Updates

This chapter delves into the challenges of tracking multiple ad campaigns across various platforms, emphasizing the use of a media planning tool integrated with LinkedIn's API for enhanced campaign analysis. It also touches on the integration of audience insights API by agency partners to improve ad campaign optimization, along with updates on LinkedIn's AI enhancements and an upcoming event at social media marketing world.

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