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Trapital

Arena Tours: The Art and Science Behind Sold Out Shows

Jun 21, 2024
Akin Aliu, CAA agent specializing in artist touring, joins to discuss the post-pandemic touring landscape and the economics of arena shows. They delve into the role of artists, managers, agents, promoters, and venues in shaping tour success. Topics include venue selection, pricing strategies, estimating demand, festival impact, and building long-term success in the music industry.
31:14

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Touring artists face challenges due to market oversaturation, impacting ticket sales.
  • Balancing data analytics, market trends, and artist relationships is crucial for successful tour planning.

Deep dives

Challenges in Touring Industry

Touring artists are facing challenges due to oversaturation of the market, making it harder to grab audience attention and sell tickets. Various artists like Jennifer Lopez and Black Keys faced struggles in selling out arenas, while others like Nicki Minaj and 50 Cent experienced successful tours. The competition for attention among entertainment options like movies and streaming services adds to the difficulties in attracting fans to live shows.

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