Arena Tours: The Art and Science Behind Sold Out Shows
Trapital
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Strategies for Selling Out Bigger Venues
This chapter explores the intricate strategies employed by promoters to maximize revenue and inventory while selecting venues for artists, sometimes prioritizing financial gain over suitability. It discusses how ticket sales impact revenue from concessions and parking, highlighting the lack of transparency in deals between promoters and venues, and contrasting it with top-tier artists' ability to secure more favorable deals. The chapter also emphasizes the importance of delivering on performance fees, building a loyal fan base, and fostering long-term success in the touring business by creating value beyond individual artist performances.
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