Impact of Popular Festivals on Live Music Marketing Strategies

We've all seen the headlines: another well-known artist struggles to sell tickets to their arena shows. But there are plenty of artists selling out those same venues. So what's really going on?

I'm joined by CAA agent Akin Aliu to break it all down. We discuss the post-pandemic touring landscape and the role of each stakeholder: artists, managers, agents, promoters, venues, and more. They each have different incentives that shape the economics, and the product that hits the streets.

This episode is presented by State Farm: the coverage for your small business needs. Like a good neighbor, State Farm is there.

Make sure you check out our Chartmetric Stat of the Week.