3min chapter

Trapital cover image

Arena Tours: The Art and Science Behind Sold Out Shows

Trapital

CHAPTER

Impact of Popular Festivals on Live Music Marketing Strategies

Exploring how festivals featuring hip hop and R&B artists influence the packaging and marketing of live music products, inspiring the creation of diverse experiences that combine various genres in tours, while also considering factors like an artist's cultural relevance, brand appeal, and authenticity for success.

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