Successful launch and influencer marketing

The podcast discusses the highly successful launch of the Candy brand called Sour Strips. The host and guest talk about how the launch was meticulously planned and executed, with a build-up of hype through social media and the involvement of over 300 influencers. They highlight the importance of influencer marketing and how sending free products to influencers has been instrumental in creating buzz and visibility for the brand. This strategy has resulted in widespread exposure, including appearances in vlogs and social media posts of celebrities and influencers from various industries.