Maxx Chewning

Maxx Chewning, an entrepreneur and YouTuber known for his fitness content and the creator of Sour Strips, shares his journey from juggling a corporate job to launching a successful candy brand. He candidly discusses the challenges and lessons learned in entrepreneurship, like transitioning from clothing to candy, the impact of influencer marketing, and maintaining brand identity. Maxx emphasizes the importance of community engagement and reinvesting profits, revealing that passion, consistency, and calculated risk are key to scaling a business successfully.

Maxx Chewning, a fitness YouTuber and entrepreneur, founded Sour Strips, a candy brand recently acquired by Hershey's for $75 million. He shares how he transformed a $50,000 investment into a thriving empire, emphasizing the psychology behind branding and the power of small details. Maxx discusses the challenges of running a multimillion-dollar business without investors, the importance of product-market fit over follower count, and innovative influencer marketing strategies. His journey reveals valuable insights for budding entrepreneurs aiming to create passion-driven brands.

Maxx Chewning, a fitness influencer and founder of Sour Strips, shares his journey from nothing to millions. He discusses how traditional advice can hold you back and reveals why a lack of structure worked for him. Maxx opens up about the importance of authenticity in content creation and the emotional impact of losing a parent. He emphasizes embracing chaos and spontaneity over rigid routines while highlighting the mantra 'ever forward,' inspired by his father's military influence, to encourage resilience and continuous progress.

Maxx Chewning, a fitness entrepreneur and soon-to-be newlywed, shares heartfelt insights on marriage and parenthood. The brothers dive into the emotional rollercoaster of fertility struggles and family planning, blending humor with honesty. They discuss societal expectations around fatherhood and the joys of starting a family while navigating friendship dynamics. Also on the table? Maxx's bachelor party plans and candid thoughts on skincare essentials. It's a refreshing blend of laughter, love, and real-world advice for future parents.

Maxx Chewning, a vibrant YouTube star with a candy brand, shares his journey from YouTuber to entrepreneur. He discusses team structure, staying lean in the CPG industry, challenges of compensating employees, renting a warehouse for fulfillment, and leveraging social media for candy brand success.