28min chapter

This Week in Digital Marketing cover image

This YouTuber got rich selling candy (Maxx Chewning EXPOSED?) on EP32 of TWIDM

This Week in Digital Marketing

CHAPTER

Leveraging Social Media for Candy Brand Success

The chapter discusses the success story of a CPG brand that used their social media audience to launch a candy product during the pandemic, leading to a surge in online sales and attracting attention from major retailers. It highlights their launch strategy, involvement of influencers, and the fortunate nature of their success.

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