
How I Built This with Guy Raz
Chipotle: Steve Ells (2017)
Jan 4, 2021
In this engaging conversation, Steve Ells, the founder of Chipotle and a classically trained chef, shares his journey from high-end restaurants to creating a fast-casual dining revolution. He reveals how a burrito inspired him to start Chipotle and the challenges he faced, including a major food safety crisis. Ells discusses his commitment to quality and the evolution of consumer expectations in fast food. He reflects on the balance of luck and preparation in entrepreneurship as he navigated the brand's rapid growth and transformation.
46:20
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