Chipotle's Rise: From Humble Beginnings to Major Player

This chapter recounts the early days of Chipotle, focusing on the challenges and triumphs faced during its initial expansion from a single store in Denver. It highlights the personal sacrifices of the founder, the strategic decisions made to secure funding, and the impact of a significant investment from McDonald's on the brand's growth. Additionally, it addresses the complexities of management, quality control, and the challenges faced during a food safety crisis, all while navigating the rapid scaling of the business.