Chipotle: Steve Ells (2017)
How I Built This with Guy Raz
Elevating Fast Food Standards
This chapter examines the safety protocols and blanching processes used to ensure food cleanliness, particularly in avocados, while recounting a company's resilience during a crisis in 2015. It emphasizes the journey of a burrito restaurant from its humble beginnings to a $21 billion valuation, focusing on the commitment to quality and responsible sourcing over mere financial gains.
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