In this engaging conversation, Chris Walker, CEO of Passetto and a leading voice in B2B marketing on LinkedIn, dives deep into the future of go-to-market strategies. He discusses the vital shift from 'growth at all costs' to sustainable growth, emphasizing the importance of effective feedback loops. Chris also elaborates on the transformative impact of AI on marketing roles and the need for creativity within structured frameworks. Through actionable insights, he outlines how to navigate the evolving landscape of B2B marketing.
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question_answer ANECDOTE
Early Because Of Wide Perspective
Chris Walker says being "early" comes from seeing patterns across many companies and their data.
He frames contrarian takes as reflecting truths others lack the perspective to see.
volunteer_activism ADVICE
Manage Social Media Negativity
Accept that many critics lack your data and perspective and avoid taking comments personally.
Block disrespectful commenters immediately to protect focus and mental health.
insights INSIGHT
Feedback Loops Beat Slow Research
Podcasts and social presence create fast feedback loops that replace slow surveys and trade-show research.
That feedback shapes product, pricing, messaging, org structure, and implementation.
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#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
The future of GTM and the evolving role of the CMO
Why sustainable growth is the only path forward
The transformative role AI will play in B2B marketing
Timestamps
(00:53) - - Intro to Chris Walker
(04:01) - - Managing different perspectives on social media
(08:33) - - The ROI of podcasts and social media engagement
(13:56) - - Why real-time feedback loops are valuable
(19:31) - - Shifting from "growth at all costs" to sustainable growth
(25:21) - - Rethinking marketing measurement and ROI
(33:09) - - Splitting marketing teams: strategy vs. pipeline creation
(40:14) - - How AI is reshaping B2B marketing teams
(48:19) - - Chris’s approach to creativity and focus
(53:04) - - Predictions for the future of B2B marketing
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