#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
- The future of GTM and the evolving role of the CMO
- Why sustainable growth is the only path forward
- The transformative role AI will play in B2B marketing
Timestamps
- (00:53) - - Intro to Chris Walker
- (04:01) - - Managing different perspectives on social media
- (08:33) - - The ROI of podcasts and social media engagement
- (13:56) - - Why real-time feedback loops are valuable
- (19:31) - - Shifting from "growth at all costs" to sustainable growth
- (25:21) - - Rethinking marketing measurement and ROI
- (33:09) - - Splitting marketing teams: strategy vs. pipeline creation
- (40:14) - - How AI is reshaping B2B marketing teams
- (48:19) - - Chris’s approach to creativity and focus
- (53:04) - - Predictions for the future of B2B marketing
- (54:42) - - Outro
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
