Chris Walker

In this engaging conversation, Chris Walker, CEO of Passetto and a leading voice in B2B marketing on LinkedIn, dives deep into the future of go-to-market strategies. He discusses the vital shift from 'growth at all costs' to sustainable growth, emphasizing the importance of effective feedback loops. Chris also elaborates on the transformative impact of AI on marketing roles and the need for creativity within structured frameworks. Through actionable insights, he outlines how to navigate the evolving landscape of B2B marketing.

Chris Walker, CEO of Pasetto and Executive Chairman of Refine Labs, shares his expertise in B2B go-to-market strategies. He discusses why finance struggles with measuring marketing ROI and how they can optimize go-to-market investments. Chris advocates for finance's proactive role in shaping business strategy, emphasizing the importance of collaboration with marketing and sales teams. He challenges traditional attribution models and stresses aligning customer data with financial insights to enhance decision-making and drive profitability.

Chris Walker, an entrepreneur and founder of Refine Labs and Passetto, joins the conversation packed with insights on bootstrapping versus venture capital. He debunks myths about needing significant funding for success and emphasizes self-sufficiency and personal alignment as keys to entrepreneurship. The discussion dives into overcoming procrastination and emotional barriers to progress, highlighting the value of diverse skills. Walker also critiques glamorized media narratives that can mislead aspiring founders, advocating for authentic connections in business.