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App Marketing by App Masters

Advanced ASO Strategies for 2024

Jan 16, 2024
Learn advanced ASO strategies for app marketing in 2024. Topics include niche keywords, innovative app ideas through keywords, keyword-rich in-app events, US localizations, and keyword install or boost campaigns. The podcast also explores the significance of localization, harnessing the power of Google web search and SEM for app visibility.
16:23

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Quick takeaways

  • Focusing on niche keywords can increase app visibility and attract more organic downloads.
  • In-app events with targeted keywords can boost engagement and improve app visibility and conversions.

Deep dives

Focus on Niche Keywords

One key strategy mentioned in the podcast is the importance of focusing on niche keywords in app store optimization (ASO). The speaker explains that with the App Store becoming increasingly crowded, smaller apps need to find niche keywords that bigger brands may not be paying attention to. By targeting these less competitive keywords, apps can increase their visibility and attract more organic downloads. The speaker provides examples of their own apps where changing the keywords and app title led to a significant boost in downloads and revenue.

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