4min chapter

App Marketing by App Masters cover image

Advanced ASO Strategies for 2024

App Marketing by App Masters

CHAPTER

Harnessing the Power of Google Web Search and SEM for App Visibility

This chapter highlights the benefits of ranking high on Google for niche keywords and how it can lead to increased app downloads. It also discusses the advantages of using SEM and PPC marketing, specifically bidding on keywords in Google search campaigns over Apple search ads.

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