App Marketing by App Masters cover image

Advanced ASO Strategies for 2024

App Marketing by App Masters

00:00

Harnessing the Power of Google Web Search and SEM for App Visibility

This chapter highlights the benefits of ranking high on Google for niche keywords and how it can lead to increased app downloads. It also discusses the advantages of using SEM and PPC marketing, specifically bidding on keywords in Google search campaigns over Apple search ads.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app