2min chapter

App Marketing by App Masters cover image

Advanced ASO Strategies for 2024

App Marketing by App Masters

CHAPTER

Localization and Keyword Install Campaigns in App Marketing

This chapter explores the significance of localization in app marketing and how using different languages like Vietnamese, French, and Korean, alongside English and Spanish, can be beneficial. It emphasizes the need to prioritize the home country market before expanding internationally, and also discusses the potential advantages and risks of keyword install campaigns.

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