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The Andrew Faris Podcast
7 Lessons From Black Friday Cyber Monday 2023
Dec 11, 2023
Lessons from the biggest week in ecommerce: ad account strategies, maximizing Black Friday customer acquisition, bid caps for Black Friday, delayed attribution multiplier, launching your sale early, managing brand expectations during big moments
33:31
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Quick takeaways
- Understanding margin and balancing revenue and margin is crucial for maximizing Black Friday and Cyber Monday sales.
- Setting bid caps and adjusting them based on conversion rates can help control ad spend during peak shopping days.
Deep dives
Lesson 1: Understand Margins and Goals for Your Offer
To maximize Black Friday and Cyber Monday sales, it is crucial to understand the margin in your offer and your goals. Brands with high margins can push for bigger moments and higher customer acquisition. However, it is important to find a balance between increasing revenue and preserving margin to maximize the enterprise value of your business.
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