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13min chapter
7 Lessons From Black Friday Cyber Monday 2023
The Andrew Faris Podcast
Understanding Margin and Scaling Ads for Black Friday Cyber Monday
This chapter emphasizes the importance of getting the offer right and leaving room to scale ads during Black Friday Cyber Monday. It discusses the significance of bid caps as a tool for managing ad spend and explains how they factor in click-through rates and conversion rates. The chapter also explores the strategy of bid caps and provides insights into maximizing spending during these competitive days.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode