6min chapter

The Andrew Faris Podcast cover image

7 Lessons From Black Friday Cyber Monday 2023

The Andrew Faris Podcast

CHAPTER

Delayed Attribution and Maximizing Sales Volume

This chapter discusses the concept of delayed attribution and how it can be measured to understand customer behavior before Black Friday. The speaker emphasizes the importance of the consideration cycle and mentions the idea of a delayed purchase multiplier. The chapter also mentions a sponsor called More Fractional Supply Chain.

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