The Nathan Barry Show 019: Scaling From $2M to $10M/yr (Coaching Call With Tiago Forte)
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Feb 2, 2024 
Tiago Forte, creator of Building a Second Brain and Founder of Forte Labs, is interviewed by Nathan on his billion-dollar creator framework. They discuss capturing attention, financial success and balancing family life, building a sellable brand, recurring revenue for growth, monetizing an audience, and strategic planning.
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Mark Sisson's Primal Kitchen
- Mark Sisson, creator of Mark's Daily Apple, leveraged his audience to create Primal Kitchen.
- He sold Primal Kitchen for $200 million, demonstrating the potential of directing attention to a product business.
Linda.com's Origin
- Linda.com, a corporate training platform, emerged after 9/11 when in-person workshops became impossible.
- Linda transitioned her Excel workshops online, expanding to a massive platform and selling it for over $1 billion, proving the creator economy's potential.
Beyond Personal Brand
- Creators should build beyond their personal brand, creating sellable and scalable businesses.
- Tiago and Nathan discuss expanding beyond personal brands, considering corporate training as a potential avenue.