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The Power of Creators in the Internet Era
This chapter explores the potential for creators to surpass Hollywood actors in influence and fame in the internet era. It discusses the control creators have over their own distribution channels, as well as the value of attention and opportunities for collaboration between Hollywood and internet figures. The chapter also delves into how celebrities and creators can leverage their fame to build successful businesses, sharing examples such as Dr. Dre, Ryan Reynolds, and Mark Sisson.