TED Business Why you should get good at being bad | Fixable
19 snips
Feb 17, 2025 Dare to be bad! The hosts discuss embracing mediocrity to fuel growth in more important areas. They dive into the courage needed to prioritize and say no while highlighting how strategic underperformance has led to innovation, citing Steve Jobs as an example. Financial awareness and the challenges of executing straightforward ideas are explored, alongside the balancing act of work and motherhood, emphasizing conscious trade-offs for a fulfilling life.
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MacBook Air Trade-offs
- To achieve a lightweight design for the MacBook Air, Steve Jobs made trade-offs.
- He removed the CD-ROM drive and used a good but not great battery.
Strategic Underperformance
- Strategy involves deciding what not to do and what to do poorly.
- This is harder with services because people falsely believe they can excel at everything.
Southwest Airlines' Bag Policy
- Southwest Airlines' Herb Kelleher refused to transfer bags, prioritizing profitability and speed.
- He explained the strategic trade-off to a customer and the entire company.
