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TED Business
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Strategic Decision-Making and Trade-Offs
This chapter explores strategic decision-making by analyzing the launch of the MacBook Air, emphasizing the vital trade-offs between cost, quality, and speed. It illustrates how understanding customer values and operational efficiencies can impact an organization's success while underlining the necessity of leadership in fostering a culture of transparency and commitment. The discussion also addresses the common pitfalls organizations face in assessing their competitive performance and the importance of market research for operational effectiveness.
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