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The Speed of Culture Podcast
Buy Now Pay Later: Disrupting Payments with David Sandstrom, CMO of Klarna
Jan 23, 2024
David Sandstrom, CMO at Klarna, discusses the evolution of eCommerce, aligning incentives with consumers, and the use of AI in revolutionizing e-commerce, on The Speed of Culture Podcast
31:57
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Quick takeaways
- Klarna's consumer-friendly payment methods have helped the company overcome the stigma of the financial industry and create a beloved brand.
- The future of e-commerce is predicted to be hyper-personalization, where AI-powered algorithms match products with consumers in a highly automated and personalized way.
Deep dives
Klarna's Journey and Transformation
David Sandstrom, CMO at Klarna, discusses how Klarna has transformed from a small Nordic tech company to a global brand. He highlights the challenge of breaking free from the stigma of the financial industry and creating a beloved brand, emphasizing the company's consumer-friendly payment methods as an alternative to credit cards.
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Discover
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